The process of buying jewelry has always involved a visit to the jewelers to select the pieces that caught your eye. You point you favorites out and the person behind the counter will take them out from behind the counter for your perusal. You can touch them, try them on and see how they light catches them as turn them in your hand.
Things change though and these days you can purchase all the jewelry you could ever need. Choose this route and you no longer get your hands on your choice before you hand over the money but you do get a bigger choice and buying jewelry online allows you to get a better deal as the retailers can afford to buy in bulk, passing the savings on to you, the consumer.